Biography

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Sungwon Kim | 金聖源 | 김성원 | きむそんうぉん

Born in Seoul, raised in Tokyo and based in London. He speaks Japanese, Korean, English and Chinese.

A creative and cultural entrepreneur with substantial experience as an account director and project manager. Possesses a unique project making methodology.

Managed global accounts of Honda for over ten years at Dentsu Inc., Japan's top and globally fifth largest advertising agency. Also, directed business design projects for major international clients for the last two years.

Possesses a wealth of experience in collaboration with innovative firms, global brands, design and cultural institutions, artists such: Frog Design, Ryuichi Sakamoto, Suntory, HONDA, YAMAHA, Samsung, Panasonic, Ayrton Senna Foundation Etc.

He has commenced a research sabbatical in the UK to pursue an M.A in Creative and Cultural Entrepreneurship at Goldsmiths, the University of London in 2019, followed by M.Sc. Migration and Mobility Studies with Think Big Scholarship at the University of Bristol from 2020 autumn.

1985年 ソウル生まれ。東京育ち。プロデューサー。リサーチャー。広告会社で自動車/音楽業界のアカウントディレクションを約10年担当。クリエイティブプロデュースを主軸に、新規事業開発/イノベーションリサーチ等のプロジェクトマネジメントへ従事。日本語・韓国語・英語に加えて、少しの中国語を話します。ロンドン大学ゴールドスミス校にてMA:文化起業論の修士号。ブリストル大学よりThink Big 奨学金制度で現在MSc:移民&移動学コースで二つ目の修士課程在籍。一児の父。文化とビジネスの間で、活動しています。

*プロデュース領域(広告クリエイティブ/ブランド戦略開発/イノベーションリサーチ)

*リサーチ領域(カルチュラル・アントレプレナーシップ/クリエーティブ産業/文化政策/移民政策/トランスナショナル・アイデンティティ/複数性)

*プロジェクトマネジメント(事業開発/ビジネスプロデュース)

Works

2021 Founder / BABEL. 

2020 Production Director / Cultural Research Institute.

2020 Project Director / Portrait of Japan.

2019 Advisory / 1854 media.

2019 Ambassador / Kimura Glass Asia.

2018 Coordination / Life, Life, Ryuichi Sakamoto in Seoul.

2018 Coordination / Hanhwa Group: Lifeplus with Kenya Hara.

2018 Project Management / Pioneer DJ: Redesign business strategy.

2018 Account Direction / Honda R&D: Honda Humanity Project

2017 Project Manager / Shibuya city office: Human Library 

2017 Planner / "commmons" Avec Inc.: Async by Ryuichi Sakamoto

2016 Project Producer / Guangqi Honda: ACURA brand campaign

2016 Project Manager / “commmons” Avec Inc.: 健康音楽 Kenko-Ongaku.

2014 Business Director / Avec Inc. "majotae"

2014 Advisory and contribution writing / Kuriya.

2013 Production management / Design for Freedom : Low-cost sanitary napkin machine .

2013 Account Director / Honda Motor Co. Ltd: HondaLink

2013 Account Director / Honda Motor Co. Ltd: Sound of Honda / Ayrton Senna 1989

2011 Producer / YAMAHA Co.: School Music Revival and Tohoku Youth Orchestra

2010 Planner and Producer / Dentsu Inc.: Social Innovation Project.